Bricareau Water Specialist

Privacy policy

Bricareau Water Specialist

Last updated: March 24, 2026

In accordance with Law 25 (Québec) and the Personal Information Protection and Electronic Documents Act (PIPEDA)

1. Person responsible for the protection of personal information

Bricareau Water Specialist, whose head office is located in the province of Québec (Canada), is responsible for protecting the personal information collected in the course of its business activities related to residential water treatment.

For any question about this policy or your personal information, you can contact:

Bricareau Water Specialist

Province: Québec, Canada

Email: info@bricareau.com

Phone: 1 855 264 9328

Website: www.bricareau.com

2. Purpose of this policy

This privacy policy explains how Bricareau Water Specialist collects, uses, keeps, discloses and protects your personal information, in accordance with the obligations arising from:

  • Law 25 – An Act to modernize legislative provisions as regards the protection of personal information (Québec)
  • The Personal Information Protection and Electronic Documents Act (PIPEDA)
  • The Act respecting the protection of personal information in the private sector (Québec)

By accessing our website or using our services, you consent to the practices described in this policy.

3. Personal information collected

We may collect the following personal information:

3.1 Information you provide directly

  • First and last name
  • Full mailing address (including municipality and postal code)
  • Phone number
  • Email address
  • Information about your property (type of residence, water source, water quality problems)
  • Information needed to carry out a free water test or provide services

3.2 Information collected automatically

  • IP address
  • Browser type and operating system
  • Pages visited, visit length and browsing data
  • Approximate location (region, city)
  • Website performance data (through analytics tools such as Google Analytics)

3.3 Information from third parties

  • Data from advertising platforms (Google Ads, Facebook/Meta Ads)
  • Information shared through our contact or appointment forms

4. Purposes of collection

Personal information is collected only for the following purposes:

  • Providing our residential water treatment services (softeners, filtration, reverse osmosis, etc.)
  • Scheduling and carrying out home visits and free water tests
  • Communicating with you to answer your requests for information or quotes
  • Sending you relevant information about our products and services (with your consent)
  • Improving our website and services by analyzing browsing data
  • Meeting our legal and regulatory obligations
  • Preventing fraud and keeping our computer systems secure

We only collect the information strictly necessary for the purposes above, in accordance with the principle of data minimization.

5. Legal basis for processing

The processing of your personal information is based on one or more of the following legal grounds:

  • Your express consent, obtained when you submit a form or book an appointment
  • The performance of a contract or of pre-contractual measures at your request
  • Compliance with a legal obligation that applies to Bricareau Water Specialist
  • The pursuit of our legitimate interests, with respect for your fundamental rights

In accordance with Law 25, you may withdraw your consent at any time, subject to legal or contractual restrictions.

6. Disclosure of personal information

BRICAREAU WATER SPECIALIST DOES NOT SELL YOUR PERSONAL INFORMATION.

We may share it only in the following situations:

6.1 Service providers

We use trusted third parties for services such as:

  • Web hosting and website maintenance
  • Sending transactional and marketing emails (e.g. Mailchimp, Brevo)
  • Web analytics tools (e.g. Google Analytics, Meta Pixel)
  • Customer relationship management (CRM)

These service providers must keep your data confidential and may only use it for the purposes for which it was disclosed to them.

6.2 Legal obligations

We may disclose your personal information if required by law, in the course of legal proceedings or at the request of a competent government authority.

6.3 Disclosure outside Québec

If personal information is disclosed outside Québec (e.g. servers located in the United States), we carry out a privacy impact assessment (PIA) and take the necessary contractual measures to ensure protection equivalent to that provided by Québec law.

7. Retention and destruction of information

Your personal information is kept only as long as necessary to fulfil the purposes for which it was collected, or for the periods required by law.

At the end of the retention period, personal information is securely destroyed or anonymized so that you can no longer be identified.

As a rule, we apply the following retention periods:

  • Active clients: length of the business relationship plus 3 years
  • Prospects (contact forms): 12 months from the last contact
  • Browsing data: 24 months maximum
  • Accounting and tax data: 7 years, in accordance with Canadian tax legislation

8. Your rights

In accordance with Law 25 and PIPEDA, you have the following rights regarding your personal information:

8.1 Right of access

You have the right to obtain a copy of the personal information we hold about you.

8.2 Right to rectification

If your information is inaccurate, incomplete or ambiguous, you can ask us to correct it.

8.3 Right to erasure

You can ask us to delete your personal information when keeping it is no longer justified, subject to our legal obligations.

8.4 Right to data portability

You have the right to receive the personal information you provided to us in a structured, commonly used technological format.

8.5 Right to withdraw consent

You can withdraw your consent at any time for processing based on it, without retroactive effect.

8.6 Right to object to marketing

You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.

To exercise any of these rights, please contact us at the email address given in section 1 of this policy. We will process your request within 30 days.

9. Cookies and similar technologies

Our website uses cookies and similar technologies to improve your browsing experience and analyze our traffic.

9.1 Types of cookies used

  • Essential cookies: needed for the website to work properly
  • Analytics cookies: to understand how visitors use the website (Google Analytics)
  • Advertising cookies: to measure the effectiveness of our advertising campaigns (Google Ads, Meta Pixel)
  • Preference cookies: to remember your choices and settings

9.2 Managing your consent

On your first visit to our website, a consent banner informs you about the use of cookies. You can change your preferences at any time in your browser settings or with our cookie management tool.

To learn more about managing cookies, you can visit the website of the Office québécois de la protection des renseignements personnels (OQLF) or your browser's help settings.

10. Security of personal information

Bricareau Water Specialist implements appropriate technical and organizational security measures to protect your personal information against unauthorized access, disclosure, modification or accidental destruction, including:

  • Encryption of data in transit (SSL/TLS protocol)
  • Access to personal information restricted on a need-to-know basis
  • Secure passwords and two-factor authentication for internal systems
  • Regular updates of our systems and software
  • Training of our staff on the protection of personal information

In the event of a confidentiality incident (unauthorized access, use or disclosure) likely to cause serious harm, we will inform you and notify the Commission d'accès à l'information (CAI) du Québec, in accordance with Law 25.

11. Automated decisions

Bricareau Water Specialist may use automated analysis tools (e.g. ad targeting, web content personalization) based on your browsing data. This processing does not lead to decisions that have significant legal effects on you.

Should we ever use such automated decisions, we would inform you in advance and guarantee your right to human intervention.

12. Links to third-party websites

Our website may contain links to third-party websites (partners, suppliers, social networks). Bricareau Water Specialist is not responsible for the privacy practices of these websites. We encourage you to read their respective privacy policies.

13. Minors

Our services are intended for adults. We do not knowingly collect personal information from people under 14 years of age without the prior consent of their parents or legal guardians. If you are a parent or guardian and have reason to believe that your child has provided us with personal information, please contact us so we can delete it.

14. Changes to this privacy policy

Bricareau Water Specialist reserves the right to change this privacy policy at any time. Any change will be posted on our website with the date of the update. If the changes are substantial, we will notify you by email or with a clearly visible notice on our website.

We encourage you to check this page regularly to stay informed of our personal information protection practices.

15. Remedies and complaints

If you believe that your personal information has not been handled in accordance with this policy or applicable law, you have the right to file a complaint with:

Commission d'accès à l'information du Québec (CAI)

Website: www.cai.gouv.qc.ca

Phone: 1 888 528-7741

Address: 525, boul. René-Lévesque Est, bureau 2.36, Québec (Québec) G1R 5S9

Office of the Privacy Commissioner of Canada (OPC)

Website: www.priv.gc.ca

Phone: 1 800 282-1376

16. Effective date

This privacy policy takes effect on March 24, 2026 and replaces any previous policy.

By using our website or our services, you acknowledge that you have read, understood and accepted the terms of this privacy policy.

— Bricareau Water Specialist —